[Imagination Club] New advertising approaches

[Jeffrey Baumgartner]

The advertising business is going through a period of 
transition. The Internet, hundred-channel cable TV and 
electronic games are changing the way people entertain 
themselves. Meanwhile, people are being so overwhelmed by 
advertising messages that they don't even see them any 
more.

Your job: come up with radical new advertising approaches, 
such as product appearances in electronic games (already 
done) and huge banners on the Eiffel tower (also already 
done). Ideas could be for general advertising or specific 
products (such as light bulbs being advertised on street 
lamps). Let's be creative!

Jeffrey Baumgartner
Your fearless moderator

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Helping businesses innovate better
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