[Imagination Club] New advertising approaches

[Jack Thomas]

Pay people when they read advertising on the internet, TV channels, games, etc.   People would read and acknowledge/send message that I have read the ad.

Could pay people with cash, discount coupons, credits against their internet connection charges or some type of point system.

Jack
Merz
////////////////////////////////////////////////////

-----Original Message-----
From: imagine-bounces at lists.supertrade.com
[mailto:imagine-bounces at lists.supertrade.com]On Behalf Of Jeffrey
Baumgartner
Sent: Monday, August 01, 2005 10:44 AM
To: imagination Club
Subject: [Imagination Club] New advertising approaches


The advertising business is going through a period of 
transition. The Internet, hundred-channel cable TV and 
electronic games are changing the way people entertain 
themselves. Meanwhile, people are being so overwhelmed by 
advertising messages that they don't even see them any 
more.

Your job: come up with radical new advertising approaches, 
such as product appearances in electronic games (already 
done) and huge banners on the Eiffel tower (also already 
done). Ideas could be for general advertising or specific 
products (such as light bulbs being advertised on street 
lamps). Let's be creative!

Jeffrey Baumgartner
Your fearless moderator

--
Helping businesses innovate better
www.jpb.com | Tel: +32 2 251 7725 | GSM +32 478 549 428


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