[Imagination Club] New advertising approaches

[Thomas Pitre]

Memes are the best example of viral objects. Viral marketing has emerged 
in recent years - esp. on the Net.  Why not REAL viral marketing.  
Create a virus that would cause people to crave large containers of 
sugared water...oops, Coca Cola already did that....well, how about a 
virus that would cause pre-teens to expose their torso from a few inches 
below the sternum to 1/2 above the pubic bone....oops...Britanny Spears 
did that as early as 1999.  I guess my idea is already being used.

T. Pitre
Sequim

Jeffrey Baumgartner wrote:

>The advertising business is going through a period of 
>transition. The Internet, hundred-channel cable TV and 
>electronic games are changing the way people entertain 
>themselves. Meanwhile, people are being so overwhelmed by 
>advertising messages that they don't even see them any 
>more.
>
>Your job: come up with radical new advertising approaches, 
>such as product appearances in electronic games (already 
>done) and huge banners on the Eiffel tower (also already 
>done). Ideas could be for general advertising or specific 
>products (such as light bulbs being advertised on street 
>lamps). Let's be creative!
>
>Jeffrey Baumgartner
>Your fearless moderator
>
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>Helping businesses innovate better
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Thomas Pitre http://tpitre.nikola.com PO Box 2124 Sequim, WA