[Imagination Club] New advertising approaches

[Thomas Pitre]

Mr. Onyemaobim is on to something.  Excellent suggestions!

Thomas Pitre
Sequim

David Onyemaobim wrote:

>Advertising has historically tried to relate the "advertiser" to the NEED or
>the VALUES of the end-user. 
>
>But there is a lopsided amount of NEED-targeting advertising and so few
>VALUE-targeting advertising. For example, an automobile commercial touting
>"space-availability" and "luggage storage" for vacationing families would
>appeal to the NEEDs of a growing family of 4 to 6. And that is the prevalent
>type of advertising.
>
>Could it be that now is the time to target more vigorously the VALUES of the
>end-user?
>Example - Automobile commercials touting storage space for "Bibles", for a
>family on their way to Church (targeting and celebrating end-user
>spirituality)
>
>Other values which could be targeted by product and service commercials
>include:
>
>Personal Control Over the Environment 
>Change  
>Tradition  
>Time and its Control 
>Human Interaction  
>Equality  
>Hierarchy/Rank/Status  
>Individualism
>Privacy 
>Group Welfare  
>Self-Help  
>Birthright 
>Inheritance  
>Competition 
>Cooperation  
>Future Orientation 
>Past Orientation  
>
>In a world inundated with minions of commercials targeting real and imagined
>needs, most end-users would certainly relate to a product or service
>commercials which cared about their values!
>
>-----Original Message-----
>From: imagine-bounces at lists.supertrade.com
>[mailto:imagine-bounces at lists.supertrade.com] On Behalf Of Jeffrey
>Baumgartner
>Sent: Monday, August 01, 2005 10:44 AM
>To: imagination Club
>Subject: [Imagination Club] New advertising approaches
>
>The advertising business is going through a period of 
>transition. The Internet, hundred-channel cable TV and 
>electronic games are changing the way people entertain 
>themselves. Meanwhile, people are being so overwhelmed by 
>advertising messages that they don't even see them any 
>more.
>
>Your job: come up with radical new advertising approaches, 
>such as product appearances in electronic games (already 
>done) and huge banners on the Eiffel tower (also already 
>done). Ideas could be for general advertising or specific 
>products (such as light bulbs being advertised on street 
>lamps). Let's be creative!
>
>Jeffrey Baumgartner
>Your fearless moderator
>
>--
>Helping businesses innovate better
>www.jpb.com | Tel: +32 2 251 7725 | GSM +32 478 549 428
>
>
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>
>_______________________________________________
>Imagination Club is an e-mail based discussion forum for playing with ideas.
>
>To unsubscribe, go to http://lists.supertrade.com/mailman/listinfo/imagine or send an e-mail to supertrade-request at lists.supertrade.com with unsubscribe in the message subject.
>
>For more information, visit http://www.jpb.com/imagination/
>
>
>
>  
>

-- 

Thomas Pitre http://tpitre.nikola.com PO Box 2124 Sequim, WA