[Imagination Club] RE: the ad-channel

[Schouten, Fedde]

I thought Jack Thomas had quite an interesting mindshift on the first of
August: pay people to watch ads. It's like the guy from Ryanair, Jack
Ryan, who's saying he's going to pay customers to fly with his airline,
instead of people paying for the flight. 

Perhaps this is a direction too:

Create a tv-channel exclusively for advertisements. Instead of being
annoyed by commercial breaks, the viewer chooses himself to view ads for
a certain period. To encourage people to watch this ad-channel, you can
connect kind of puzzle-games to it, some quite easy, others very
difficult. To solve the puzzles, you need to watch the ad's at least for
a certain amount of time. Solving a problem or puzzle means winning a
prize: from products made by the companies the advertise to large
amounts of money.

Simple questions can be answered by sms (text messages by phone), other
games can be played through a website.

The production costs for the tv-channel will be very low, considering
the fact that all ads are already produced and payed for.

[If a tv-channel is not possible, it can be done by using a website
only).

Fedde Schouten
Yardmen

Ps-questions to Jeffrey Baumgarter: what are we going to do with all
these ideas? How many people are taking part in this, in how many
countries?

-----Original Message-----
From: imagine-bounces at lists.supertrade.com
[mailto:imagine-bounces at lists.supertrade.com] On Behalf Of Jeffrey
Baumgartner
Sent: maandag 1 augustus 2005 16:44
To: imagination Club
Subject: [Imagination Club] New advertising approaches


The advertising business is going through a period of 
transition. The Internet, hundred-channel cable TV and 
electronic games are changing the way people entertain 
themselves. Meanwhile, people are being so overwhelmed by 
advertising messages that they don't even see them any 
more.

Your job: come up with radical new advertising approaches, 
such as product appearances in electronic games (already 
done) and huge banners on the Eiffel tower (also already 
done). Ideas could be for general advertising or specific 
products (such as light bulbs being advertised on street 
lamps). Let's be creative!

Jeffrey Baumgartner
Your fearless moderator

--
Helping businesses innovate better
www.jpb.com | Tel: +32 2 251 7725 | GSM +32 478 549 428


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