[Imagination Club] A New challenge to Innovate

[Jack Thomas]

In the pharmaceuticals business, free samples is a proven marketing strategy that is extremely effective.  

Jack
NC, USA

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-----Original Message-----
From: imagine-bounces at lists.supertrade.com
[mailto:imagine-bounces at lists.supertrade.com]On Behalf Of David
Onyemaobim
Sent: Thursday, August 11, 2005 12:16 PM
To: 'Imagination Club'
Subject: RE: [Imagination Club] A New challenge to Innovate


The key to entering a new market has been and remains TRUST and LOYALTY.

As a "newbie" you currently have no name recognition and must build TRUST
first, in the hopes of reaping LOYALTY.

Here's a creative "advertising" strategy that has worked in similar
contexts. It is not cost-free, but could be classified as "advertising", for
tax purposes.

Strategic suggestion (and I know you'll get more from the rest of the Club)
is that you "give away samples" in exchange for "data and TRUST". 

Look for "takers" who are willing to try your invention "FREE" but agree to
let you document performance of an agreed-upon time frame - 30 - 180 days
depending on the actual product. Ask to document a performance profile and
for signed recommendation and testimonial. 

Next, use testimonials and recommendation to garner "FREE" press as well as
launch full-blown marketing.

Some of the "FREE" trials (if you have a significant statistical sample)
will convert to paying clients. Regardless you expect to begin to build
TRUST and with it, name recognition. It's an adventure and if as you've
clearly stated this is a superior product, you should begin to make
in-roads.

-----Original Message-----
From: imagine-bounces at lists.supertrade.com
[mailto:imagine-bounces at lists.supertrade.com] On Behalf Of Harmony Thiessen
Sent: Thursday, August 11, 2005 11:35 AM
To: imagination Club
Subject: [Imagination Club] A New challenge to Innovate

Thank you to each one so far, for sharing your profiles.  I 
have an increasing sense that this group has some excellent 
Mastermind potential and relevancy. Would you care to apply 
your creative insights to the following?  

A Vancouver developer has invented an improved software 
application of environmental automation to offer to the 
global market. In fact, Vancouver has several manufacturers 
of various software in this discipline. The inventor also 
owns a reputable service company which specializes in the 
maintenance and repairs of environmental controls, and has 
had the unique opportunity to find out the "bugs" first 
hand.  Approximately 1 million dollars has been invested in 
the design.  

They have won the bids and installed their units in a few 
city (government) buildings and ice-rinks (for curling or 
hockey). They do have a technical website for those who 
understand the lingo - which are probably not the decision 
makers in this case.  

The competition in NA anyway is with a couple large 
companies who have been in the business for decades, but 
are using antiquated systems (by comparison) and take their 
market share for granted as they have had no reason to fear 
competition to this point. They have the name, and years of 
identification in the market to rely upon.  

Our new company has superior product, but is now in the 
research rich and inventory poor position. They do offer a 
very completive price however to prospects and can compete 
with the "big boys" effectively on bids. Their Problem as 
it appears to them: Product not known, therefore not 
trusted.  

We want to take this product to the NA market. Our target 
markets are: mechanical engineers, property management 
companies, and finally the dealers who supply the controls 
to the aforementioned.  

How does the small company introduce their product with the 
highest level of credibility and finest use of financial 
resources?  

I look forward to your responses.


Harmony Thiessen
Vancouver, BC

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Imagination Club is an e-mail based discussion forum for playing with ideas.

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