[Imagination Club] new challenge

[Alka Puri]

My challenge deals with finding new areas/ideas for educating people about 
traffic rules. A client has this hoarding which they do gratis for the 
traffic police, with a new message, regularly. Would love to have new 
thoughts related to this -- how can this space be best utilised? What are 
the group's thoughts on issues like drunken driving, mobile-free driving, 
cutting lanes(happens a lot here), etc etc?
 Alka Puri
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