[Imagination Club] Selling ideas

[Jerry Gasche]

David,

Suggestion.  Become familiar with Tom Peters' website.  Visit often.
www.tompeters.com   If you're not familiar with him, he wrote In Search of
Excellence, Thriving on Chaos, and the Brand You series, to name a few.
David's suggestions are solid, and accurate.  Tom's wisdom will give you
context.  Beyond that, you may want to consider a visual thinking
communication tool to help snazzy up your ideas.

I'd be pleased to discuss or correspond with you on more specifics if you
like.

Best wishes...

Jerry Gasche
Jerry_gasche at mindspring.com
www.mindservegroup.com

-----Original Message-----
From: imagine-bounces at lists.supertrade.com
[mailto:imagine-bounces at lists.supertrade.com] On Behalf Of David Walker
Sent: Monday, March 20, 2006 8:03 AM
To: 'Imagination Club'
Subject: RE: [Imagination Club] Selling ideas

My perception is that it's almost the same problem that sales people have
convincing people to buy their products. 

1)	Make sure the idea solves a real problem or achieves a real goal

2)	Make sure that the problem/goal is something that the person you're
convincing actually *wants* to solve

3)	Create a compelling vision of what life will be like once the idea
is implemented

4)	Provide them with a path to follow to get them from current
situation through to a beneficial future result

There are mountains of books on sales methodologies which can be
"repurposed" for exactly this kind of activity.  Using the wisdom and
research from a parallel domain is much easier than inventing it all on your
own.  ;)

Would be interested in other people's opinions too...

Rgds,
David

-----Original Message-----
From: imagine-bounces at lists.supertrade.com
[mailto:imagine-bounces at lists.supertrade.com] On Behalf Of Jeffrey
Baumgartner
Sent: Monday, March 20, 2006 6:21 AM
To: imagine at lists.supertrade.com
Subject: [Imagination Club] Selling ideas

Challenge: How might an employee with a great idea sell 
that idea upstream to her managers?

This is a problem faced by many creative employees - 
probably even people like you. So, I'd like you to think of 
creative ways that you could sell a great idea to your 
managers. 

Jeffrey Baumgartner
Your Fearless Moderator
--
jpb.com
How innovative are you?
http://www.jpb.com | Tel: +32 2 251 7725 | GSM +32 478 549 
428


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_______________________________________________
Imagination Club is an e-mail based discussion forum for playing with ideas.

To unsubscribe, go to http://lists.supertrade.com/mailman/listinfo/imagine
or send an e-mail to supertrade-request at lists.supertrade.com with
unsubscribe in the message subject.

For more information, visit http://www.jpb.com/imagination/